SEO Copywriting: Content key to startups
Starting a business? As explained in this excellent article on unbounce.com, If you want potential customers to find your brand new website, then you need to be a prodigious producer of content.
Obviously, there are a lot of factors that will decide whether you business will be successful. One of those factors is your website – and producing consistent and relevant information about your business and industry is a great way to help it.
Whether you generate this content yourself or hire a SEO copywriting service, it is important that the information gets on your site.
First of all, it’s going to offer some help, in the form of information, to a reader of your website. This could be as simple as information about what products and services you offer and where you’re located. It could be tips. It could be special offers or a promotion of your Grand Opening event.
Any of this content is viewed as quality and relevant by both search engines and readers.
The issue that business owners need to be wary of is making sure the information positively viewed by the search engines.
It has to be enough to be relevant and it must contain the keywords that are appropriate for your business. This will be good for SEO.
But those keywords can’t appear too much or the content will be classified as keyword stuffing and your site will be penalized.
SEO is a tricky and ever-changing process. Google changes its algorithm over 500 times each year so it’s important to stay on top of it – or make sure you have somebody staying on top of it. This is where a professional SEO writer could help.
Regardless of who does it, the key thing to remember is that it is putting relevant content on your new site on a consistent basis is the best thing you can do to help attract people to it.